Commercial roofing marketing

Commercial roofing marketing built around booked walkthroughs.

Commercial Rev Engine works exclusively with commercial roofing contractors. We build and manage Facebook campaigns, check each opportunity against your commercial-property and territory criteria, and track booked walkthroughs in the CRM. Your team follows up, arranges access, inspects and prices the roof; a booking is not a completed inspection or a sold job.

One commercial roofer per market. US and Canada.

Customer videos / Facebook advertising

Hear it from the roofers.

Danny and Andrew explain what came in, what they quoted and what they closed.

Danny / DMD Commercial Roofing

A $46,000 job. Then an $80,000 job.

Danny says he closed a roughly $46,000 job within about two weeks, after spending about $1,300 on advertising to that point. Around three months in, he reports closing another job worth about $80,000.

The $1,300 is his early advertising spend, not the total spend for both jobs.

Andrew / Watershed Commercial Roofing

25 leads. 7 estimates. 2 jobs.

Andrew says he had been getting almost no leads. After about a month working with the team on Facebook marketing, he reports roughly 25 leads, seven estimates sent and two jobs closed.

His account shows the steps from an enquiry to an estimate and a won job. Read Andrew’s story →

These recordings refer to SprayFoam Audit, an earlier brand used by our team. Figures are approximate and reported by the customers about their advertising campaigns. Job values are not profit; these individual experiences are not a promise of the same results.

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What the system is built to do

Commercial demand needs a commercial qualifier.

The Commercial Roof Pipeline Engine is designed around the details your estimator needs before a walkthrough is worth putting on the calendar.

01 / AUDIENCE

Reach decision makers

Campaigns target owners, property managers, facility directors and building owners in your metro.

02 / QUALIFIER

Screen for fit

Each opportunity is checked for a commercial property, 5,000+ square feet, location and decision-maker status.

03 / CALENDAR

Book useful conversations

The goal is a walkthrough for a commercial property your team can inspect and quote inside its service radius.

How it works

From market review to a live campaign.

The work follows four phases already used in the Commercial Roof Pipeline Engine.

PHASE 01

Audit and build

We review your service territory, past clients and average job size, then build the commercial offer.

PHASE 02

Launch the qualifier

We write the ad creative, build the landing page and qualifier form, and launch the Facebook campaign.

PHASE 03

Track the opportunity

Leads enter your pipeline with the size, location, roof type and decision-maker details needed for follow-up.

PHASE 04

Optimize and scale

We refine targeting and creative, work to improve cost per lead and scale what is working in your market.

Fit and expectations

Know what the offer measures.

Comparing providers? Read our commercial roofing lead buying guide for qualification questions and appointment definitions, then use its cost-to-stage calculator to compare the cost of an enquiry, qualified opportunity, inspection and quote.

This is a fit when you have:

  • Capacity to inspect, estimate and sell commercial work.
  • A defined service radius your crews can reach.
  • A commercial roofing business doing $1M+ per year.
  • A team ready to follow up on qualified opportunities.

The pipeline number means:

Qualified estimate opportunities that clear the commercial qualifier. Pipeline is not closed revenue. Your ad spend is separate from the retainer, and your team owns the sales conversation after the opportunity is booked.

$1M in qualified commercial estimate pipeline in 90 days or the retainer is refunded.

The guarantee covers the retainer, not ad spend. We do not guarantee a lead count because volume varies by market.

Questions

Commercial roofing marketing FAQs.

Who is this service for?
It is for commercial roofing contractors with real capacity to inspect, estimate and sell commercial work. Our clients are doing $1M+ per year, and the offer is built for commercial properties rather than residential lead generation.
What does the marketing system include?
We audit your market, build a commercial-specific offer, write the ad creative, build the landing page and qualifier form, launch the Facebook campaign and track opportunities in your CRM.
How are opportunities qualified?
An opportunity must come from a real decision maker, concern a commercial property of 5,000+ square feet, sit inside your service radius and be inspectable and quotable by your estimator.
What does the 90-day guarantee cover?
The Commercial Roof Pipeline Engine targets $1M in qualified commercial estimate pipeline in your first 90 days or the retainer is refunded. Ad spend is separate, and pipeline means qualified estimate opportunities rather than closed revenue.
What if we already run Facebook ads?
We rebuild the system around commercial decision makers, qualification and booked walkthroughs, with a commercial-specific offer and a qualifier that your team can use.
The channel and the handoff

What happens between the ad and the inspection?

This offer starts with Facebook campaigns. A response to an ad still needs qualification: the property, the contact’s role, the work they need and the next step. Read our Facebook ads guide for commercial roofers for a practical breakdown.

CRE builds the acquisition system

We review the market, develop the commercial offer and creative, build the landing page and qualifier, and track incoming opportunities in the CRM. Campaign decisions should account for the quality of the opportunities, not just the number of form submissions.

Your team moves the work forward

Your office needs to follow up, confirm property access and keep appointment outcomes current. Your estimator inspects and prices the roof; your team handles the sale. A booking, an attended inspection and a won job should remain separate stages in the report.

Facebook enquiries and Google search enquiries begin differently. Someone who responds to an ad may be planning work rather than seeking an immediate repair. Confirm the timing before deciding whether the opportunity is ready for an inspection.

Check your market

Find out whether the offer fits your territory.

Book a 30-minute call. We review your market before the call and tell you straight if the territory can support the offer.

Practical resources

Check the work around the campaign.

Lead follow-up

A practical handoff process for commercial roofing enquiries: confirm the property, assign an owner, arrange the visit and record what happened.

Website checklist

Review a commercial roofing website from a property buyer’s point of view: service fit, credible proof, usable contact paths and enquiry measurement.

Choosing an agency

Compare marketing agencies using clear deliverables, account ownership, reporting definitions, evidence and handover terms for a commercial roofing business.

Planning the next quarter? Use the 90-day commercial roofing marketing plan to coordinate audience, capacity, marketing activity, lead handling, and evidence for the next review. For a spend ceiling based on your own job economics, use the commercial roofing marketing budget planner.