Steroids for Your Commercial Roofing Pipeline.
Qualified commercial roof walkthroughs booked to your calendar. Real decision makers, 5,000+ sq ft properties. One market per roofer.
Commercial roofers served
Managed in ad spend
The Commercial Roof Pipeline Engine
A commercial-specific paid acquisition system installed in your market — not shared leads, not residential junk.
Build $1M in qualified commercial estimate pipeline in 90 days — or we refund the retainer.
Every opportunity that counts toward your number has to clear four bars — and it's all tracked in your CRM so the pipeline is a number you can audit, not a vibe:
A real decision maker — owner, property manager, or facility manager
A commercial property — 5,000+ sq ft, not residential
Inside your service radius — jobs your crews can actually reach
Inspectable & quotable — a roof your estimator can walk and price
One commercial roofer per market — when your territory is claimed, we turn your competitors away. Refund covers the retainer, not ad spend. Pipeline means qualified estimate opportunities, not closed revenue. You run sales — we fill the calendar.
Here's exactly how we fill your calendar.
Four phases. First leads within 72 hours. Click any phase to see what happens.
PHASE 01Day 1Audit, build & launch
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Within 24 hours of payment, we audit your market, build your offer, write the ads, and go live.
What happens inside
- Deep dive on your service territory, past clients, and average job size
- Build a commercial-specific offer that separates you from residential competitors
- Write all ad creative, build the landing page and qualifier form
- Launch the Facebook campaign targeting property managers, facility directors, and building owners in your metro
What you walk away with
A live campaign generating commercial roofing leads in your specific market within 24 hours.
PHASE 0224–72 hoursFirst leads come in
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Leads start hitting your pipeline. Every one runs through a qualifier — size, location, roof type, decision-maker status.
PHASE 03Month 2Optimize for quality & CPL
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We dial in the targeting, test new creative, and drive your cost per lead down while lead quality goes up.
PHASE 04Month 3Scale
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We increase spend on what is working, expand into adjacent service areas, and compound your pipeline.
Questions we get all the time.
How fast do we start seeing leads?▸
Do you guarantee a specific number of leads?▸
What does it cost to work with you?▸
What if we already run our own Facebook ads?▸
How big does my company need to be?▸
What happens if it does not work?▸
Check the process before you add more leads.
A campaign needs a usable website, a clear handoff and someone responsible for the next call. These guides include worksheets you can use with your team.
Keep enquiries moving toward a site visit▸
Record the property, the contact's role, access arrangements and the next action in one place. The commercial roofing lead follow-up guide includes a downloadable handoff sheet, so an enquiry does not disappear between the office and the estimator.
Find the gaps in your roofing website▸
Can a property manager tell what work you do, where you work and how to reach the right person? Use the commercial roofing website checklist to review service information, project proof and contact paths. Record what needs fixing in the included worksheet.
Compare agency proposals on the same basis▸
Separate ad spend from management fees, confirm who owns the accounts and agree what counts as a qualified opportunity. The agency comparison guide gives you questions to ask and a worksheet for the answers. Use our lead cost calculator to compare costs through the inspection and quote stages.
Plan the next 90 days of marketing▸
Choose one commercial roofing service, define the market and budget, check the path from enquiry to estimate, and set a review cadence. The 90-day commercial roofing marketing plan includes a worksheet for documenting the baseline, actions, owners, and end-of-cycle decision.
Ready to stop chasing work?
30-minute call. No BS. We review your market before the call and tell you straight if your territory can support $1M in pipeline.